On the second year, the situation has developed over the course of recent years: the price has never changed for 62% of the objects sold, while most of them (93%) are exposed for more than 3 months. (average – 5.8 months). This suggests that they either do not engage in sales activation, or go along the path of expanding the territory of coverage and duplicate ads on different Internet sites.
As the exposition of objects shows, these measures are not enough. 29% of objects set on the secondary are in a state of oscillating prices. The price of them changes a couple of times a month, then rises by 0.5-2 %, then decreases by as much percent. Such tactics accelerates the pace of sales: 14% of objects are sold in less than 3 months., The exposure of the rest is 5.2 months.
In the remaining 9%, prices change by 3-5% towards a decrease, but sometimes the reverse process occurs towards the increase. In this state, the price is fixed for 4 to 8 weeks, after which the price changes. Almost 35% of ads in which prices are changing strongly, they are exhibited on the Internet less than 3 months. – they are removed from publication after 1.5 – 2.5 weeks after the jump. This indicates that the buyer is located on housing. But the remaining objects are selling longer – about 7.1 months.
In general, every fifteenth player accelerates the rate of sales. According to experts, many market participants have a vague idea of what price potential customers consider fair and how they react to information in an announcement of sale.
It’s all about the ad: competent text, description of details, professional photos. When the price rises, the result depends on whether the seller will be able to defend the status of a house or apartment in front of the client.