It all started with the fact that the media lost their main function – to inform the masses. But they acquired ideological – began to produce values, ideals and priorities. From the point of view of psychoanalysis, acting in this way on the consciousness and subconscious of a person, you can completely suppress his personality and force to act according to a certain scheme necessary … to whom?
This is where we will try to figure it out.
At least an aggressive impact on the subconscious is necessary for manufacturers of consumer goods. In the framework of the fact that our world today is based on money, the main methods of “mass hypnosis” were primarily mastered by manufacturers of various products (how long, so and efficiently). I will give a simple example. Remember the old and obsessive television and “good housewives are bought by“ Tid ”? She acted without fail, which was perplexed by numerous market research. Why? Everything is simple. So, we have a statement: a good hostess buys “Tid”. What is “Tid”? Just washing powder, who is not in the know. But the phrase “good mistress” is already a belief, an ideal image that we must strive for. It turns out a logical chain: buy a thing – and turn from a frog into a princess.
In psychology, this method is called mixing logical levels – an aggressive technique that flows directly into the subconscious. It turns out that in order to become a good mistress, you need to purchase the washing powder of the Tag brand. By the way, in America, such an advertisement would hardly become effective. Not all Americans want to be perfect housewives. There is still a stereotype in Russia, which is more important for a woman to get married, to make a strong economy. An example of the Tidida advertising is, in fact, to manipulate the consciousness of women who adhere to old stereotypes in order to sell a certain product. The effectiveness of such advertising, unfortunately, continues to inspire manufacturers to create such advertising “masterpieces”.
In second place are among those who are interested in forming a person by influencing the subconscious by advertising and the media is the Luxury industry. These are luxury manufacturers who dictate the exacting taste. But their motto is the same as that of manufacturers of widespread goods: money at all costs. In essence, the rest does not matter. Let’s draw a portrait of a successful young man. For example, it works in the real estate market. Lives in Zhukovka, dresses in fashion stores in the Stoleshnikov Lane Moscow. Such a businessman drives by a representative of a representative class. You can add other features that indicate respectability. In the mass consciousness, it is these details that form the image of success, the achievement of the goal. On the introduction of such differences in the mass consciousness of such differences and the Luxury Industry flourishes.
Manufacturers of various drugs and potions also resort to methods that affect the psyche. Say, it is mentioned in advertising that men often have problems in the intimate sphere after 40. With persistent repetition, this verbal formula penetrates deeply into the consciousness and is affirmed in it in the form of a sustainable conviction. There is nothing wrong with following your health. But, unfortunately, a learned thought can sometimes quite really affect the human body. And then you suddenly find that physical disorders really arose. This technique can be called “zombie” or control of consciousness.
This method is also triggered in gloss. Who said that Angelina Jolie is the ideal of a woman? So write magazines. Let’s take one hundred men and conduct a detailed study of their preferences. As a result, it turns out that most of them attract women of a completely different type. Absolutely not similar to an American movie star.
Thanks to Mass Media, the plastic surgery industry has gained its very popularity. Surgical intervention in a change in the appearance of both men and women today is put almost on the conveyor.
The media and advertising in our time dictate the way of thought, affect the education of young people, and actively affect the formation of life values. The idea that it is in the capital that you can meet a rich groom or, in the worst case, lover entails thousands of young girls into Moscow. They dream of rest on the Cote d’Azur, chic cars, spacious cottages. Girls try to achieve their goal with the help of fashionable clothes, peculiar behavior and supposedly stylish lifestyle. But they can draw information about all this in their province only thanks to television. TV and cinema generously promise them a luxurious life with a bright picture. Do not forget about the industry industry. From such methods of agitation, fashion business gets its main profit.
Already many in modern society do not live in order to get joy from existence, but exist to match glossy ideals.
The state does not lag behind the manufacturers of goods and services. Since Soviet times, we know that propaganda and agitation are a powerful weapon in the formation of views, opinions, attitudes and the image of action necessary for the country. I will not be unique if I say that the aggressive information environment in which our society is completely immersed today can contribute to the occurrence of aggression among consumers of information. People become asocial. And this can lead to the destruction of society. Of course, it is easier to manage an obedient mass.
The process of destruction of personality, in my opinion, began in the dashing 90s. At that time, from the usual harsh Soviet reality, we practically jumped into an ideological and consumer paradise. In the post -Soviet time, the value row was sharply replaced. No one else wanted to go into space, in pioneers and engineers. Dreamed only of money. They wanted to go to America. They wanted Mercedes. This does not mean that the money was not needed before – they just were not a super. Soviet people thought about the family (were afraid of divorces), about education (scared of its absence) and even about national culture (as if not to disgrace before foreigners). There was nothing special in the fact that in our equalization to the states we took as a basis the traditional Hollywood fate. Simple scenario: born in a poor family, earned, got rich. As always, it turned out in our own way: he lived in Biryulyovo-got rich-moved to Rublevka. With democracy, after all, everyone can become a millionaire.
The consequences were not long in coming. At the collapse stage, the institution of marriage is located, the cultural matrix is gradually destroying. Having adopted the lifestyle of Western society, alas, we did not borrow its advantages and privileges of democracy. Such as the ability to defend their rights. And without this, the citizen is little considered. And the authorities often use our weakness.
Nowadays, people stop trusting official television channels. Once everything that was talked about by announcer from the screen was considered an indisputable truth. In the late 80s, such a holy faith in television resulted in idolatry of Chumaku with Kashpirovsky. Today, such characters are simply impossible.
The saddest thing is that we like our media. Believe – we do not believe, but we willingly look and listen. Here I want to tell about statistics. Not about the one on the Internet and on the first TV channel, but a closed, accessible exclusively to professionals like me. Statistics sometimes indicate frightening facts. About 10 years ago in America (and they especially love to count something) they found a strange relationship: after people are forcibly, that is, from television screens, they reported how many people died in accidents and disasters, the number of sad cases after some Time increased. For the sake of an experiment, reports about tragedies stopped running on a certain time. The number of incidents immediately decreased. From the point of view of psychology, such a phenomenon is explained by the fact that we always associate ourselves with information coming from outside. Moreover, it is firmly fixed by the subconscious and, with a set of familiar circumstances, “shoots” against us. Here you have an accident. After this unexpected opening, Western televisions began to be more careful about the presentation of information from television screens. All, read or viewed information is recorded on the subcortex, then affecting the subconscious. And impressionable fellow citizens neuropsychological diagnosis and correction are the most. The reception is conducted by a neuropsychologist, whose consultation is much more expensive than nervous breakdowns and stresses that arise after watching the TV.
Domestic television channels are not yet scrupulous. Endless trials are on the television screens, the television series show fights with the police, the reconstruction of the murders, and the criminal “fiction” film “. There is a mentality problem in this. The Russian person has a negative channel of perception of information better than a positive. In Russia, unfortunately, a lot – from education to religion – was based on fears and prohibitions. While in the West, ratings are placed for knowledge, in Russia – for errors. Historical roots can also be found in another purely Russian line – almost genetic dislike for rich people. Where did she originate? Yes, even of the same folk tales! The rich man in them is certainly a villain, thief or tiny. But such a way of thinking prevents you from becoming a truly wealthy citizen. Subconscious, hereditary fears block the enrichment channel. The subconscious mind cannot allow the owner to be bad, even based on false parcels.
In our small study, here we briefly answered the question: to whom the media that affect our consciousness are beneficial.
In Western democracy countries, media have a clear gradation. There is national television generously subsidized by the state, they trust him. The yellow press is read for rumors and gossip. Many cable channels can afford liberties, but they have a blocking function so as not to affect the psyche of adolescents and children. Domestic mass media is coolly involved in sex, crime, tragedies and advertising, which appeals to primitive instincts. And there is no analysis between state and entertainment media products. Our media, at first trying to just stay alive, then in pursuit of profit become a factor destroying mass consciousness.