The use of online booking in the hotel business is the development and efficiency of the use of information channels. In connection with the developing market conditions, hotels will have to revise management in their information channels.
In the modern world (with a huge number of communication channels), the use of online reservation and the ability to correctly orient customers is crucial.
Currently, the possibility of booking seats in the hotel via the Internet is a significant aspect, especially when you consider that the number of information channels is simply huge, and all of them have completely different characteristics. Indeed, wholesale, corporate, direct channels, channels of travel agencies, MICE channels (including meetings, motivational programs, conferences and exhibitions)-to optimize income, all these channels can be used differently. However, it is important to keep abreast of the deadlines, volumes, average and total income of each of them.
Before a significant part of the business has become directly related to the Internet, most of the business projects were carried out mainly due to wholesale sales and corporations. Depending on the market, the timing of the order was quite predictable. In the early years of the active spread of the Internet, the network was considered only as an additional information channel, and most hotels used it to help in the inventory. This continued until users understood the immediate advantages and productivity of the global network.
Now the reality is that the wholesale sales channel has faded into the background, although the deadlines for the execution of orders during its use are still quite predictable – from several weeks to several months. At the same time, the deadlines of the online channels vary significantly-from several minutes to several months. The advantages of the Internet for business in this aspect are obvious.