According to marketers, only a fifth of Russians regularly looks into good beauty salons, the rest are content with hairdressers located in the walking distance zone. As for the interest in the offered salons of services, it is constantly growing, so the opening of its salon is a good business that will have constant demand in the near future. The payback time of the middle class, open from zero, is on average 3-4 years.
Why exactly a beauty salon?
Experts in different ways evaluate the percentage of the Beauty market for beauty salons in universally recognized meaning of the word, that is, the European level, middle-class salons and ordinary hairdressers with cheap cosmetics rooms. On average, this figure ranges from 10 to 25%, which means that there is where to develop. The interest of investors is also indicative of the share of elite salons, because their profitability in the country is at least 20%, this indicator is several times higher than the European. At the same time, interest in good and high -quality services is growing from year to year, amounting to at least 10% annual growth. Competition in a beauty business has not reached its maximum, although it is now difficult for beginners to resist and gain a foothold on the market. This all suggests that its beauty salon is a completely successful investment of money, which, with a good organization, can bring significant dividends.
What you need?
The basis of the basics in the business of beauty is hairdressing services, the demand for them rarely fluctuates and almost does not depend on external factors. This justifies the choice by many beauty salons precisely the hairdresser, they position themselves as top -end hairdressers. But now for success this is not enough: in order to attract new customers, to fix the existing ones, you need to work hard in terms of expanding the services provided. Some entrepreneurs go along this path, constantly updating the list of services. This choice is explained by the desire to satisfy all the needs of the client for such services in one place. On the other hand, areas are also promising, which are characterized by a narrow specialization, for example, only cosmetic services, without hairdressing, manicure, etc. D.
An important factor in success in this business is the location of the beauty salon. For a long time it was believed that beauty salons cannot be opened in sleeping areas, but time has changed priorities. It is necessary to focus when choosing a place primarily on that target audience, which, presumably, will use the services of a beauty salon. Therefore, not only the city center, but also an elite sleeping area, new buildings or tourist places can be a promising location.
Another factor is the level of professionalism of masters working in the salon. Beginners are not here, successful and held masters are required, possibly with their customers. The knowledge and skills available to them should be constantly supplemented by paying them a fate in seminars and professional exhibitions.
No less significant success factor will be good business management. In order for the salon to make a profit, you need to engage in its constant development, thinking in a move forward, overtaking competitors.